Hi Reader!

Staying relevant in social media can feel completely overwhelming. Instagram recently leaked that the best way to "beat" the algorithm is to create:

3 posts per week
8-10 stories per week
4-7 reels per week
1-3 IGTVs per week

What the what!

Business' and Solopreneurs don't have tie to be creating constantly, run the business, and have time to plan for future growth while also staying up with the insane "recommendations" of social platforms.

Remember, these platforms are businesses as well and they get revenue from the ads running on them so their job is to keep you (and everyone else!) on as long as possible.

But how do you run a business without burning out, hiring a team to do it, or saying "screw it!" altogether?

The number one thing to remember is Social Media SHOULD NOT be your main platform that you rely on for your business.

If you do not have a system in place to pull in leads back to your party (AKA your email list) then that is where you need to start.

However, a good social media strategy can help get you seen blow up your list and give you customers that are excited for that next reel or IGTV you post without having to have you be there every second of the day.

Because you didn't start a business to be like this
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Repurpose your content! You have some amazing things already out in the world, why not use them again, or schedule them again next quarter?

That really long IG post you just made? Send it as your weekly email

The amazing training you just had where you dropped some real gems? Cut it in iMovie and pop it in reels, TikTok, stories, or IGTV (or all of the above!)

Creating can be hard if we make it that way, but seeing your content over and over again will be what helps people get to know, like, and trust you enough to buy from you.

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What are you repurposing this week?

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